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Focusing on investment opportunities in the information technology sector

John Gannon

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Top Stories by John Gannon

When you’re working at a startup, even if you’ve never touched Python or Photoshop, you still need to be able to get stuff done when technical or design tasks come your way. See my post at The Daily Muse to find out why. Filed under: Uncategorized ... (more)

The simple 3 step social media strategy for any early stage startup

First step: Pick an established social media platform. Twitter, Facebook, Pinterest, Reddit. Second step: Pick an emerging platform (e.g. Quibb, Medium). Emerging = hasn’t raised hundreds of millions of dollars of VC money (yet) Third step: Engage via the established platform and the emerging platform equally and often. Why? On the established platform it’s fairly clear what you need to do to build a decently sized and engaged following. On the downside, there is lots of competition for attention there. So you can get reasonable - but not outsized – “returns” from investing in ... (more)

What can be learned from the mistakes Startup CEOs should never make

Pay attention to financial operations from the early days. Make a budget. Be explicit with your co-founders at the get-go about decision-making, distribution of information, and level of commitment. Formalize this in a written agreement. Have conversations with co-founders and teammates when they join about what rules you’re comfortable bending and what hacks you’re comfortable implementing. Don’t be a lone wolf. Lean on the experience and smarts of your teammates, investors, and mentors to help solve the tough problems and take advantage of the opportunities. If you’re a first... (more)

The only monthly goals that matter for pre-product B2B startups

Before your B2B startup has a product available you’ll want a few – but not too many – metrics to help you steer the ship in the right direction. Based on my experience at a couple of startups that I joined pre-product or founded here are the handful of metrics that I suggest you measure/goal. Customer Development conversations It doesn’t matter what your startup is building if customers don’t want it.  Get out of the building and make sure you are talking to potential customers often. This is the only way you’ll get a deep understanding of your potential customers’ needs. When... (more)

Time to See the Importance of Internal Branding

Much of the focus in the technology press on Enterprise 2.0 platforms has been on the similarity of these tools to public social networking systems like Twitter, Facebook, etc. One consequence of this similarity, and one that’s being missed by the tech press and venture investors, is that these platforms make it possible for an employee at any organization to build an internal personal brand. I believe over time (3-5 years) that employees will view their internal brand as critical to their success within the company, and the forward thinking ones will put significant effort into ... (more)