John Gannon's Blog
How do you make money as a datacenter-focused cloud computing company? Aside
from the sale of compute capacity (a la Amazon or Rackspace), what are the
other revenue opportunities available? Here are some thoughts...
1. Management tools: The cloud hosters like Amazon are providing basic
management tools, but we can already see there is a proven market for
higher-order management and automation provided by companies like Rightscale
and 3Tera. There are also a variety of companies and products who have
figured out IT automation in the traditional datacenter (Bladelogic, Opsware,
etc). I’m waiting to see when they’ll start moving towards new product
development (or rebranding of existing solutions) that will be focused on
management of outsourced cloud environments. As their customers move to the
cloud, those customers will demand that their tradition... (more)
Last night I spent a couple of hours going over our personal finances which
included me spending some time on the American Express customer portal.
Amex does a good job of letting you on their portal where you could be buying
to maximize your membership rewards points. They will often tell you things
like “Buy at FTD.com and earn double points” (I don’t know if FTD.com
is actually a partner, I’m just using this as an example). The airlines
do this as well, letting you earn points if you purchase online from certain
I think its great that Amex, the airlines, and whome... (more)
With the rise of virtual appliances as a software delivery and deployment
model, people are beginning to talk about the idea of cloud computing app
stores (a la iTunes) where admins can find virtual appliances and then easily
deploy them onto a cloud or a server in their data center.
Although this idea sounds cool (”Hey, I can search for apps like I’d
search for songs on iTunes and then deploy them almost instantly!”), I’m
not convinced it is something that is going to create a dramatic market shift
within the enterprise.
First let’s think about why customers would be i... (more)
I don’t think anyone will argue with me that the typical IT management tool
user interface (UI) is just plain awful. There are several reasons for
this, but the most obvious one is that an enterprise software product is
loaded with hundreds of features, functions, and configurations, all of which
need to be accessible to an end user.
As cloud computing aggregates formerly disparate functions and resources into
logical groups, it stands to reason that user interfaces will not need as
much complexity as is required today, simply because there is more
abstraction of the resources... (more)
Set aside one hour daily for active marketing: Software developers love to
spend days and nights coding great stuff. Focusing on marketing, sales and
customer activities is not quite as exciting. Put some discipline in place. A
good starting point is to devote one hour per day of your time to work
exclusively on marketing. And I don’t mean read the Web to learn about SEO.
Spend one full, active hour contributing to forums, pitching to people,
e-mailing journalists and other key influencers that may be interested in
what you do.
Does your web site have a success story from a real ... (more)