When you’re working at a startup, even if you’ve never touched Python or
Photoshop, you still need to be able to get stuff done when technical or
design tasks come your way. See my post at The Daily Muse to find out why.
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First step: Pick an established social media platform. Twitter, Facebook,
Second step: Pick an emerging platform (e.g. Quibb, Medium). Emerging =
hasn’t raised hundreds of millions of dollars of VC money (yet)
Third step: Engage via the established platform and the emerging platform
equally and often.
On the established platform it’s fairly clear what you need to do to build
a decently sized and engaged following. On the downside, there is lots of
competition for attention there. So you can get reasonable - but not
outsized – “returns” from investing in ... (more)
Pay attention to financial operations from the early days. Make a budget.
Be explicit with your co-founders at the get-go about decision-making,
distribution of information, and level of commitment. Formalize this in a
Have conversations with co-founders and teammates when they join about what
rules you’re comfortable bending and what hacks you’re comfortable
Don’t be a lone wolf. Lean on the experience and smarts of your teammates,
investors, and mentors to help solve the tough problems and take advantage of
If you’re a first... (more)
Before your B2B startup has a product available you’ll want a few –
but not too many – metrics to help you steer the ship in the right
Based on my experience at a couple of startups that I joined pre-product or
founded here are the handful of metrics that I suggest you measure/goal.
Customer Development conversations
It doesn’t matter what your startup is building if customers don’t want
Get out of the building and make sure you are talking to potential customers
often. This is the only way you’ll get a deep understanding of your
potential customers’ needs.
Much of the focus in the technology press on Enterprise 2.0 platforms has
been on the similarity of these tools to public social networking systems
like Twitter, Facebook, etc.
One consequence of this similarity, and one that’s being missed by the tech
press and venture investors, is that these platforms make it possible for an
employee at any organization to build an internal personal brand.
I believe over time (3-5 years) that employees will view their internal brand
as critical to their success within the company, and the forward thinking
ones will put significant effort into ... (more)