Set aside one hour daily for active marketing: Software developers love to
spend days and nights coding great stuff. Focusing on marketing, sales and
customer activities is not quite as exciting. Put some discipline in place. A
good starting point is to devote one hour per day of your time to work
exclusively on marketing. And I don’t mean read the Web to learn about SEO.
Spend one full, active hour contributing to forums, pitching to people,
e-mailing journalists and other key influencers that may be interested in
what you do.
Does your web site have a success story from a real customer? Did you
follow-up with the people you met at those meetings?
The first week, send at least two e-mails a day to people you have never met.
By the third week, your goal is to receive one e-mail a day from people you
don’t know. Once you figured it out, just scale.
via Good Programme... (more)
John Gannon's Blog
Although cloud computing provides financial benefits like reduction of CAPEX
and the ability to pay-as-you-go, organizations will still need a reasonable
amount of granularity in the reporting of cloud usage and the ability to map
that usage into a financial chargeback model that makes sense.
Amazon has gone live with Windows support in the EC2 cloud while at the same
time announcing a private beta for some new scaling and load balancing
features. These features will certainly be useful for the smaller customers
of EC2, but my guess is that those features were ... (more)
As a member of the virtualization startup ecosystem, it was good to see one
of our own (Springsource) get picked up by VMware for a cool $400MM+ this
week. The private market and public market (really any market) are terrible
right now so it is encouraging to see one of the tech industry leaders make a
strategic acquisition and pay some big dollars. As an ex-VC I should also
point out that if you assume the VCs owned about half of the company (which
had raised about $35MM), this is a nice return (5X money or better, with the
first money in coming out in ~5 years) considering th... (more)
SEO Journal on Ulitzer
Aside from not blogging recently, I have been spending alot of time speaking
with folks in the online marketing space as I work on building the
go-to-market strategy and machinery for VMTurbo. One area which I knew
little about when I started having these discussions (although now I do know
a little bit more!) is SEO. Here are some tips I’ve picked up over the
last few months:
Content is king: Make sure you have lots of content on your site, that you
update it regularly. Create an editorial schedule that states when you will
post, and on which topic, ... (more)
I have been thinking about if there is a place for some cloud computing
vendors to come on the scene to handle what I call the ‘P2C’ conversion
process-taking a physical machine and converting it to an image that can run
on a cloud. If we look at the virtualization market, clearly P2V (physical
to virtual) was an enabling technology that helped people migrate existing
physical hosts into virtual machines, without having to completely rebuild
systems from scratch. VMware had a product in the space (and still does)
and there was also some popular products provided by 3rd parties ... (more)