Set aside one hour daily for active marketing: Software developers love to
spend days and nights coding great stuff. Focusing on marketing, sales and
customer activities is not quite as exciting. Put some discipline in place. A
good starting point is to devote one hour per day of your time to work
exclusively on marketing. And I don’t mean read the Web to learn about SEO.
Spend one full, active hour contributing to forums, pitching to people,
e-mailing journalists and other key influencers that may be interested in
what you do.
Does your web site have a success story from a real customer? Did you
follow-up with the people you met at those meetings?
The first week, send at least two e-mails a day to people you have never met.
By the third week, your goal is to receive one e-mail a day from people you
don’t know. Once you figured it out, just scale.
via Good Programme... (more)
Well, if the inevitable outcome of reduced friction is to increase demand for
IT resources, someone is going to have to do the capacity planning.
In a sense, the impact of cloud computing will be to shift the tasks for IT
operations from tactical resource provisioning to strategic resource planning
- with an emphasis on achieving the most efficient, lowest cost
This is a far cry from the "your mess for less" outsourcing that has
previously been the outcome of cost focus - this is about creating an
automated, immediate search for the lowest cost, most avai... (more)
Much of the focus in the technology press on Enterprise 2.0 platforms has
been on the similarity of these tools to public social networking systems
like Twitter, Facebook, etc.
One consequence of this similarity, and one that’s being missed by the tech
press and venture investors, is that these platforms make it possible for an
employee at any organization to build an internal personal brand.
I believe over time (3-5 years) that employees will view their internal brand
as critical to their success within the company, and the forward thinking
ones will put significant effort into ... (more)
When you’re working at a startup, even if you’ve never touched Python or
Photoshop, you still need to be able to get stuff done when technical or
design tasks come your way. See my post at The Daily Muse to find out why.
Filed under: Uncategorized
John Gannon's Blog
Although cloud computing provides financial benefits like reduction of CAPEX
and the ability to pay-as-you-go, organizations will still need a reasonable
amount of granularity in the reporting of cloud usage and the ability to map
that usage into a financial chargeback model that makes sense.
Amazon has gone live with Windows support in the EC2 cloud while at the same
time announcing a private beta for some new scaling and load balancing
features. These features will certainly be useful for the smaller customers
of EC2, but my guess is that those features were ... (more)