Focusing on investment opportunities in the information technology sector

John Gannon

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Top Stories by John Gannon

Set aside one hour daily for active marketing: Software developers love to spend days and nights coding great stuff. Focusing on marketing, sales and customer activities is not quite as exciting. Put some discipline in place. A good starting point is to devote one hour per day of your time to work exclusively on marketing. And I don’t mean read the Web to learn about SEO. Spend one full, active hour contributing to forums, pitching to people, e-mailing journalists and other key influencers that may be interested in what you do. Does your web site have a success story from a real customer? Did you follow-up with the people you met at those meetings? The first week, send at least two e-mails a day to people you have never met. By the third week, your goal is to receive one e-mail a day from people you don’t know. Once you figured it out, just scale. via Good Programme... (more)

Enterprise Cloud Computing: Understanding the Costs

John Gannon's Blog Although cloud computing provides financial benefits like reduction of CAPEX and the ability to pay-as-you-go, organizations will still need a reasonable amount of granularity in the reporting of cloud usage and the ability to map that usage into a financial chargeback model that makes sense. Amazon has gone live with Windows support in the EC2 cloud while at the same time announcing a private beta for some new scaling and load balancing features. These features will certainly be useful for the smaller customers of EC2, but my guess is that those features were ... (more)

VMware Went Shopping and Came Home with SpringSource

As a member of the virtualization startup ecosystem, it was good to see one of our own (Springsource) get picked up by VMware for a cool $400MM+ this week.  The private market and public market (really any market) are terrible right now so it is encouraging to see one of the tech industry leaders make a strategic acquisition and pay some big dollars.  As an ex-VC I should also point out that if you assume the VCs owned about half of the company (which had raised about $35MM), this is a nice return (5X money or better, with the first money in coming out in ~5 years) considering th... (more)

SEO Tips from a Guy Who Doesn’t Know SEO

SEO Journal on Ulitzer Aside from not blogging recently, I have been spending alot of time speaking with folks in the online marketing space as I work on building the go-to-market strategy and machinery for VMTurbo.  One area which I knew little about when I started having these discussions (although now I do know a little bit more!) is SEO.  Here are some tips I’ve picked up over the last few months: Content is king:  Make sure you have lots of content on your site, that you update it regularly.  Create an editorial schedule that states when you will post, and on which topic, ... (more)

Is There a Business in Physical to Cloud Conversions?

I have been thinking about if there is a place for some cloud computing vendors to come on the scene to handle what I call the ‘P2C’ conversion process-taking a physical machine and converting it to an image that can run on a cloud.  If we look at the virtualization market, clearly P2V (physical to virtual) was an enabling technology that helped people migrate existing physical hosts into virtual machines, without having to completely rebuild systems from scratch.  VMware had a product in the space (and still does) and there was also some popular products provided by 3rd parties ... (more)