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John Gannon

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Top Stories by John Gannon

Set aside one hour daily for active marketing: Software developers love to spend days and nights coding great stuff. Focusing on marketing, sales and customer activities is not quite as exciting. Put some discipline in place. A good starting point is to devote one hour per day of your time to work exclusively on marketing. And I don’t mean read the Web to learn about SEO. Spend one full, active hour contributing to forums, pitching to people, e-mailing journalists and other key influencers that may be interested in what you do. Does your web site have a success story from a real customer? Did you follow-up with the people you met at those meetings? The first week, send at least two e-mails a day to people you have never met. By the third week, your goal is to receive one e-mail a day from people you don’t know. Once you figured it out, just scale. via Good Programme... (more)

Where Is Cloud Computing Dragging IT Operations?

Well, if the inevitable outcome of reduced friction is to increase demand for IT resources, someone is going to have to do the capacity planning. In a sense, the impact of cloud computing will be to shift the tasks for IT operations from tactical resource provisioning to strategic resource planning - with an emphasis on achieving the most efficient, lowest cost infrastructure possible. This is a far cry from the "your mess for less" outsourcing that has previously been the outcome of cost focus - this is about creating an automated, immediate search for the lowest cost, most avai... (more)

Time to See the Importance of Internal Branding

Much of the focus in the technology press on Enterprise 2.0 platforms has been on the similarity of these tools to public social networking systems like Twitter, Facebook, etc. One consequence of this similarity, and one that’s being missed by the tech press and venture investors, is that these platforms make it possible for an employee at any organization to build an internal personal brand. I believe over time (3-5 years) that employees will view their internal brand as critical to their success within the company, and the forward thinking ones will put significant effort into ... (more)

3 Tech Skills You Absolutely Need—Especially if You Don’t Code

When you’re working at a startup, even if you’ve never touched Python or Photoshop, you still need to be able to get stuff done when technical or design tasks come your way. See my post at The Daily Muse to find out why. Filed under: Uncategorized ... (more)

Enterprise Cloud Computing: Understanding the Costs

John Gannon's Blog Although cloud computing provides financial benefits like reduction of CAPEX and the ability to pay-as-you-go, organizations will still need a reasonable amount of granularity in the reporting of cloud usage and the ability to map that usage into a financial chargeback model that makes sense. Amazon has gone live with Windows support in the EC2 cloud while at the same time announcing a private beta for some new scaling and load balancing features. These features will certainly be useful for the smaller customers of EC2, but my guess is that those features were ... (more)